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Upcoming Speeches

   Wednesday, August 06, 2008 (EST)
PR News Training Academy - Measurement Track: How to Measure Your New Media Efforts
speaker: Katie Delahaye Paine
location: New York, NY
PR News Training Academy - Measurement Track: How to Measure Your New Media Efforts
Wednesday, August 6th 2008
8:30am - 4:00pm

11 William Ave.
11th Floor
New York, NY 10038

Contact:
Rachel Smar
rsmar@accessintel.com
301.354.1613
Join us on August 6th as we show you how to measure your integrated media relations' activities effectively– from measuring blogs to print media coverage to media relationships. You'll walk away with the tools and tactics you need to tie your media relations efforts to real life business outcomes. You'll also hear how to measure your failures, too, so you can stop spending money on efforts that's don't pay off.
You'll receive one-on-one training and the opportunity to have all your questions answered in this intensive one-day course led by measurement expert Katie Paine, President & CEO, KD Paine & Partners and Publisher of The Measurement Standard.
Register Today! This one day measurement workshop will offer you the latest trends -- what’s working, what’s not in digital media measurement– as well the latest ways to integrate media measurement into your organization’s business goals. For those of you who need to know how to effectively measure media coverage online, customer behavior at your web site, your reputation vis a vis blogs, video and podcasts – this clinic is designed for you. No more guessing games. No more ball-park figures. No more online campaigns that fizzle overnight.

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