Bridging Marketing Analytics and Business Strategy

Welcome to the age of accountability. For everything you do - you are asked to measure its impact on the business.

In January of 2003, IIR presented the industry with the very first Return on Marketing Investment conference. The event provided the tools to measure marketing strategy. Case studies were used to illustrate key learnings. The conference sold out - and we were bombarded with requests to offer the event again, which we did in June of 2003...