Topics to be Addressed Jan. 29-30:

- Creating an Emotional Connection Between the Brand and Stakeholders
- Corporate Brand Management: Delivering the Brand Promise Throughout the Organization
- E-commerce Branding: Building Brand Relationships Online
- Creating a Corporate Image that Makes a Difference
- Brand Extension: Growing the Brand into New Markets
- Brand Leadership: Growing Your Brands Value
- The Brand Loyalty Factor: Giving Customers a Different Brand Experience
- Brand Renewal: Giving New Meaning to Your Brand
- Creating a Unique Corporate Image and Valued Brands
- Internal Branding Solutions: Cultivating a Culture for Employee Engagement
- Growing Brand Equity: Effective Strategies through Openness, Innovations, and Partnerships