Products and Services
Dashboard Development
We can help you define your measures of success, evaluate your internal resources, design the most appropriate measurement system, select vendors, train staff and make your communications dashboard a reality.
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Competitive Intelligence
Whether you're entering a new marketplace, introducing a new product, or just need to know what the competition is up to, we can help.
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Media Audits
We help you understand your relationships with the media that cover you (and those you want to cover you).
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Integrated PR measurement
We provide full service media content analysis to help you understand how the media is positioning your brand and/or organization.
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The Measurement Appraisal
The Measurement Appraisal is a service that helps organizations determine if their measurement systems are providing them with the expected, actionable information they require.
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Political Campaign Research
If you need up-to-the-minute analysis of how well your messages are being communicated, how a candidate is positioned on key issues, and how the opposition is responding to your strategy, we can provide it.
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Corporate Social Responsibility Studies
Whether you're just implementing a CSR program or have had one in place for years, sooner or later someone is going to wonder how it's benefiting your organization. We can set up a program to evaluate it and help you interpret the results.
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Relationship - Trust Measurement
Fundamentally, the ultimate driver of success in all forms of marketing or communications is the strength of your relationships with your publics. Using the standards established by the Institute for Public Relations and methodology developed by Professors James and Larissa Grunig, we create and administer surveys to test the strength of your relationships with your publics.
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Internal Communications Dashboard
If you're concerned about how your employees perceive your "Mission, Vision and Value" statements, you may need to do a pulse check to find out just how well your internal communications are working. We can help. We develop custom survey instruments to test your communications effectiveness. We evaluate the vehicles that you are using to get your messages across. And we tell you how to improve your program.
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Seminars
For further information about the Dashboard Development, Communications Plan Development and the Action Planning Seminar, click here.
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Research for Non-Profits
Frequently, non-profits have difficulty evaluating marketing and communications programs because they don't "fit" into normal corporate standards. That's why we've developed a number of low-cost measurement solutions that can be customized to meet your needs—whether you're an art foundation, a health care organization or an educational institution.
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Research for Governmental Affairs
State and local governments are increasingly under the gun to justify expenditures. That's why we've developed a variety of products to help you understand just how effective your communications are. We benchmark your results and offer suggestions on how to improve.
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Research for Small Businesses
We understand how important it is to a growing small business to have concrete measures of success. We can help you determine which of your marketing efforts are working and which are not, as well as how your key constituencies perceive your company.
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