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Integrated PR measurement
We provide full service media content analysis to help you understand how the media is positioning your brand and/or organization. We then integrate outcome measures like web traffic, inquiries, and behavior to show the true bottom-line benefits of your PR program.
The FYI Dashboard
If you are managing a corporate communications program and have been asked for a dashboard that measures results across the department, the FYI Dashboard is the one for you. Our completely customized FYI Dashboard starts with a dashboard development session that maps out the specific metrics by which you will define success. We then work with your individual department heads to define specific metrics and goals for each group. Each department then receives its own dashboard that automatically feeds into the overall departmental dashboard. We can work with existing internal data, or arrange to gather the requisite data either through media content analysis or through primary survey research. Prices for the FYI Dashboard start at $15,000 a year plus set up.
To read more about DIY click here.
To request more information about The Integrated PR Measurement, contact us.
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