The DIY Gold Dashboard
Among the things we’ve learned this year is that many organizations have all the right intentions about tracking their results and demonstrating their success, but quickly realize that they don’t have the time or internal resources available to do the work. Let’s face it, the actual process of clipping, reading and analyzing hundreds of mentions a month is a pain in the butt. And somehow, for most people, it’s at the bottom of their priority list, at least until the night before your presentation is due.

This is exactly why we developed the DIY Gold Dashboard. Think of it as your complete, customized measurement package. If you get less than 1000 clips a year, this is the package for you. We do the clipping, reading and analyzing -- all you have to do is pick your parameters. We set up a customized template built around your goals and objectives. We then read and analyze your coverage and that of your competition and enter all the data into your personalized DIY Gold Dashboard. Because the application is Internet based, you can check your results anytime and print out specific tailored charts one at a time, or in a pre-defined Dashboard. By simply clicking on a data point on a chart, you can instantly see the article itself, plus all the details including author, messages communicated, subject, visibility of brand mention, who was quoted, what companies were mentioned and so much more. Additionally, data is available in Excel, enabling you to further slice and dice the information for special presentations. As with all DIY Dashboard systems, we strictly adhere to the guidelines for PR measurement established by the Institute for Public Relations.

For a full demo, go to www.diydashboard.com/demo. Pricing for the DIY Gold Dashboard is $10,000 a year for up to 1,000 articles a year.

The CGM Dashboard
As consumers and influencers increasingly turn to blogs, newsgroups, and Wikis to express their opinions about products, services, politics and anything else on their mind, more and more communications professionals are looking for ways to track and measure their reputation among these constituencies.

However, this Consumer Generated Media blitz can be overwhelming. Which is why we’re working hard to make it simple. Our CGM Dashboard solution is the affordable, do-it-yourself solution to track your on-line reputation. We design your dashboard around your needs, arrange for monitoring feeds if required, and set up a customized template that includes the demographic of the postings, number of track backs and comments, issues discussed, depth of the mention, nature of the comment, level of interaction, and tone of the discussion. We also provide training on how and what to track.

The FYI Dashboard
If you are managing a corporate communications program and have been asked for a dashboard that measures results across the department, the FYI Dashboard is the one for you. Our completely customized FYI Dashboard starts with a dashboard development session that maps out the specific metrics by which you will define success. We then work with your individual department heads to define specific metrics and goals for each group. Each department then receives its own dashboard that automatically feeds into the overall departmental dashboard. We can work with existing internal data, or arrange to gather the requisite data either through media content analysis or through primary survey research. Prices for the FYI Dashboard start at $15,000.