"I just got back from Los Angeles from the PRSA Travel and Tourism Conference where I served on a panel about public relations measurement with Katie Paine, of KDPaine & Partners and Cara Schneider, of Greater Philadelphia Tourism Marketing."

 "Afterward, I asked Katie to outline her Super Six Steps to Effective PR Measurement so that I could share them here, and she kindly obliged."

The entire blog and video can be found here:

http://overtonecomm.blogspot.com/2007/05/super-six-steps-to-pr-effective.html