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Dashboard Samples
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| File Name: Mc Donald's Dashboard
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| File Size: 275,342 bytes
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Executive outreach to reporters continues to yield positive results into third quarter
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The value of reporter outreach to communicating McDonald's messages has continued. As key executives spend more time with reporters, message communications continues to increase. Key message communication is far more evident in articles written by reporters who have interviewed McDonald’s executives than those who have not.
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