Ask the Measurement Guru

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Post your questions to Katie Paine here, and she'll get right back to you with an answer. If she doesn't know the answer, she'll be happy to make one up! Read on for questions and answers:

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Questions
	An Introduction to Katie Paine... - (2589 Views)
	Is there a way measurement can help me tie PR campaigns with spikes in sales? - (4856 Views)
	What if I have no budget? - (4636 Views)
	My agency only believes in measuring the big events after they are over. How do I get them to incorporate measurement into a regular program? - (4148 Views)
	How is sales linked to perception and behavior? - (4233 Views)
	How do we overcome the impact of competing influences such as advertising? - (4087 Views)
	I'm a business to business firm that caters to a narrow audience. There are only a handful of publications that even cover us, so we don't get much press coverage. How should I be measuring my success? - (4394 Views)
	Which is better, measuring impact outcomes or outputs? - (5155 Views)
	What’s the difference between impressions, opportunities to see, and readership? - (6066 Views)
	What’s wrong with Ad Value Equivalency? - (6618 Views)
	How much should I spend on measurement? - (4354 Views)
	How do I get my boss to understand? - (4638 Views)
	What are techniques that allow you to claim PR is a key driver of sales? - (4465 Views)
	How can you map PR to spikes in sales? - (4245 Views)
	How do we overcome the impact of competing influences such as advertising? - (4346 Views)

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