Ask the Measurement Guru

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Post your questions to Katie Paine here, and she'll get right back to you with an answer. If she doesn't know the answer, she'll be happy to make one up! Read on for questions and answers:

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Questions
	An Introduction to Katie Paine... - (1957 Views)
	Is there a way measurement can help me tie PR campaigns with spikes in sales? - (4233 Views)
	What if I have no budget? - (3997 Views)
	My agency only believes in measuring the big events after they are over. How do I get them to incorporate measurement into a regular program? - (3602 Views)
	How is sales linked to perception and behavior? - (3675 Views)
	How do we overcome the impact of competing influences such as advertising? - (3509 Views)
	I'm a business to business firm that caters to a narrow audience. There are only a handful of publications that even cover us, so we don't get much press coverage. How should I be measuring my success? - (3794 Views)
	Which is better, measuring impact outcomes or outputs? - (4500 Views)
	What’s the difference between impressions, opportunities to see, and readership? - (5220 Views)
	What’s wrong with Ad Value Equivalency? - (5944 Views)
	How much should I spend on measurement? - (3760 Views)
	How do I get my boss to understand? - (4053 Views)
	What are techniques that allow you to claim PR is a key driver of sales? - (3836 Views)
	How can you map PR to spikes in sales? - (3667 Views)
	How do we overcome the impact of competing influences such as advertising? - (3781 Views)

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