Ask the Measurement Guru

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Post your questions to Katie Paine here, and she'll get right back to you with an answer. If she doesn't know the answer, she'll be happy to make one up! Read on for questions and answers:

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Questions
	Is there a way measurement can help me tie PR campaigns with spikes in sales? - (2436 Views)
	What if I have no budget? - (2205 Views)
	My agency only believes in measuring the big events after they are over. How do I get them to incorporate measurement into a regular program? - (1903 Views)
	How is sales linked to perception and behavior? - (1951 Views)
	How do we overcome the impact of competing influences such as advertising? - (1787 Views)
	I'm a business to business firm that caters to a narrow audience. There are only a handful of publications that even cover us, so we don't get much press coverage. How should I be measuring my success? - (2066 Views)
	Which is better, measuring impact outcomes or outputs? - (2487 Views)
	What’s the difference between impressions, opportunities to see, and readership? - (2579 Views)
	What’s wrong with Ad Value Equivalency? - (3338 Views)
	How much should I spend on measurement? - (2004 Views)
	How do I get my boss to understand? - (2265 Views)
	What are techniques that allow you to claim PR is a key driver of sales? - (2033 Views)
	How can you map PR to spikes in sales? - (1934 Views)
	How do we overcome the impact of competing influences such as advertising? - (1952 Views)
	How can measurement be used after a damaging crisis to restore reputation? - (2001 Views)

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