Ask the Measurement Guru
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How much should I spend on measurement?
Posted:
Wednesday, December 10, 2003 2:11 PM (EST)
By kdpaine@kdpaine.com
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We recommend that between 5 and 10% of your budget should be spent on measurement. Doesn’t it make sense to spend that much to find out if the other 90-95% isn’t doing anything for you?
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