Who we are
Katie Delahaye Paine
CEO, KDPaine & Partners;
Publisher The Measurement Standard; http://kdpaine.blogs.com
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s guide to Measuring Public Relationships was published in December 2007. Most recently, KDPaine & Partners received one of the PR industry's most prestigious awards. The Institute for PR's annual Jack Felton Golden Ruler of Measurement Award is awarded to the most significant measurement project each year at the Measurement Summit in Portsmouth, NH. This year, KDPaine & Partners and the ASPCA were awarded the Certificate of Merit for their project, "Defining PR's Role in Achieving Organizational Goals for the ASPCA."
Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.
For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies.
Paine was named the 2007 NH Woman Business Owner of the Year by the Small Business Administration. KDPaine & Partners’ measurement program for the American Society of Plastic Surgeons was recently awarded the PRNews 2007 Platinum Award for Research and Measurement. In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book, “Making a life, making a living.”
Katie was an initial founder and former chair of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine .
Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group.
An accomplished speaker, Paine frequently lectures to conferences and universities including The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, and the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University.
Katie writes the world's first measurement blog. Check it out at http://kdpaine.blogs.com.
William Teunis Paarlberg
Bill Paarlberg is an illustrator, graphic designer, marketing consultant and editor who, although he has been writing about PR measurement since 1990, claims he is still trying to decide what to do when he grows up. In the 1980s he founded and ran re:Ports. Magazine, a witty and irreverent weekly arts magazine about Portsmouth, New Hampshire. After four years he sold re:Ports, and began publishing newsletters for local businesses including The Gauge for The Delahaye Group. Under Bill's editorship, The Gauge (now operated by Delahaye Medialink) was transformed from a sleepy internal newsletter with 0% name recognition into one of the most well-read and authoritative publications in the measurement field. (Or, as he likes to say, "The least boring newsletter in PR measurement.") A man of many talents and many more interests, his pen and ink drawings and architectural renderings have appeared in numerous posters, prints and calendars around Seacoast New Hampshire. Bill holds degrees from Oberlin College and Indiana University, where he carried out and published original research on human short-term memory and attention. In his youth he was a Category One USCF cyclist; in his incipient maturity he is an avid snowboarder and mountain biker, and is President of the Board of the local Land Trust. He lives with his daughter, two cats, a hamster and a varying number of goldfish in Kittery Point, Maine.
Jeremy Willis – VP Client Management
New Jersey native, Jeremy Willis was one of the first employees of KDPaine & Partners' and he continues to manage many of its accounts. A 1999 graduate of the University of New Hampshire, Jeremy majored in communications with a minor in business administration. A former Shankhassick Farm resident, Jeremy mastered the KDPaine & Partners analysis system in one afternoon proving either that he's a genius, or that the system is much simpler to understand than anything we've ever done before. Before he entered the exciting field of media research, he managed publicity for a national touring rock and roll band.
Gabriela Carrau, KDPaine Latin America
Gabriela Carrau first met Katie Paine at a cocktail party in the seaside resort of Punta Del Este, Uruguay. As Paine sat hunched over her laptop, Gabriela politely inquired as to what she was doing. When Katie explained in very general terms that she was analyzing media for an American company, Gabriela confessed that, in fact, her senior thesis at University was in Media Analysis. A year later, Gabriela began working as a freelancer for what was then The Delahaye Group. A former reporter, Ms. Carrau has been championing the cause of measurement in Latin America ever since, most recently producing the Spanish Edition of The Measurement Standard. She works out of Montevideo, Uruguay (when she isn't escaping to Punta Del Este). She holds a degree in Communications and has extensive marketing communications and journalistic experience.
Jessica Paradis - Dashboard Champion
Jessica Paradis is another one of KDPaine’s North Country pioneers in our Berlin office. She brings with her several years of customer service experience in a variety of settings, including retail consulting at White Mountain Wireless, a US Cellular agency. During her time at Hesser College in Manchester, Jessica focused her energies on accounting and business management studies. At KDPaine, we're privileged to have this North Country native utilize those ace analytical skills to create and manage our DIY Dashboards.
Erica Steller - Account Executive, Non-Profit
Erica Steller has joined KDPaine & Partners in our Berlin office this November and brings with her a strong work ethic and excellent critical thinking skills. Erica’s eclectic background includes web design, publishing and management. At Kaiboo, she designed and maintained their retail website and handled the publishing of their newsletter. She's also utilized her management skills at both Super Shoe Store and Whitefield Senior Meals. A graduate of the College for Lifelong Learning, Erica is currently pursuing her Masters in Criminal Justice at Boston University.
Katie Wilmot - Account Executive, Defense
Katie Wilmot joined the Berlin Team in April 2007. Katie earned a degree in Cosmetology from Empire Beauty School and worked in salons in her hometown of Meredith, NH as well as Berlin. Before perfecting her skills as a media data analyst, she devoted her time to a worthy cause – a volunteer for the Berlin Housing Authority, where she created and maintained databases. When she’s not engrossed in the art of public relations measurement, Katie enjoys spending time with her sons, Cooper, and Carter. We consider ourselves lucky to have found such a dedicated and skilled employee and expect her to be a permanent fixture at KDPaine & Partners.
The Berlin, New Hampshire Team
KDPaine & Partners' latest additions keep things running smoothly through hard work and dedication.
Lisa Biallargeon - Data Analyst
Suzanne DuPont - Data Analyst
Heather Fysh - Team Leader, Education
Heather Markievitz - Senior Data Analyst
Dawn Prince - Senior Data Analyst
Kevin Ramsey - Account Executive, Technology
Susan Sturtevant - Team Leader, Consumer
Mary Wagner - Senior Data Analyst